There are two types of art files on the computer: Vector (also known as line art) and Raster (also known as bitmap art).  VECTOR: Vector art is made up of lines and curves defined by mathematical objects called vectors. All art must be created as (or converted to) vector for your imprinted products. Vector art is resolution independent.  Therefore, it can be scaled to any size without loss of quality.  IMPORTANT: Text should be converted to outlines, paths or curves.  This way, the font suitcase and printer fonts do not need to be sent to imprint the art.  RASTER: Raster art is created using a program like Adobe Photoshop or scanned art which has not been converted to vector.  A raster image consists of a grid, or bitmap, of small squares known as pixels.  Raster images are resolution dependent (set at a fixed resolution).  If you send raster art we can use it as a template to convert the art into vector format.  However, this will incur additional art charges.  NOTE: If you are thinking about using an image from a web site, this is not recommended.  We cannot use highly compressed web images (such as .gif or .jpg). Their resolution is far too low to use for your imprint.  VECTOR: (PREFERRED) 1. Adobe Illustrator (.ai) - our preferred format, saved in its native .ai format . 2. Other vector programs - files created in Corel Draw, Freehand, etc. saved in a generic eps format.  RASTER: (NOT RECOMMENDED) - Raster files will incur additional art charges  1. Adobe Photoshop - .psd  2. .tif, .bmp or .jpg format.

If you are still unsure about vector art, ask the graphic designer who created your logo or artwork or give us a call.